/run-organic-social-account-audit

name: run-organic-social-account-audit
description: >-
  Reviews a brand's own social accounts: what each is for, the last ~30 posts ranked against the
  account's own median with the likely reason for top and bottom posts, cadence actually kept, best
  posting times, and bio and pinned-post fixes. Use alone when you already know which accounts to
  review and can read their posts; otherwise run run-organic-social.
version: 0.1.0

Account audit

Run before the first calendar, and lightly (reconciliation only) on later runs.

1. Which accounts exist and what each is for

• `gooseworks:brand_read` `sections: ["accounts","sources","organic"]`. `organic.own_accounts` lists the brand's own TikTok/IG handles. `sources` lists saved public sources, including `relationship: self` social accounts. `accounts` lists connected accounts.
• `gooseworks:social_account_list`: the TikTok/IG accounts the product manages, with their setup status. Read each with `gooseworks:social_strategy_get` (pillars, voice, rules, plug-ratio cap).
• The brain has no record of LinkedIn, X, Threads, YouTube, Pinterest or Facebook accounts today, so check `social/accounts.md` in the workspace for a previous run's answers. Ask only for what is still missing: handles, which ones matter, brand vs founder, who approves founder posts, the time zone, the tool they post from, their free windows for the first hour after posting.

2. What has worked (per account)

• **TikTok/IG:** `own_posts` from `brand_read organic` give caption, `posted_at`, views, likes and comments. `gooseworks:social_analytics_get` adds more for managed, connected accounts (it says `not_available` otherwise).
• **More history, or LinkedIn, X and Threads:** read the account's own posts through the proxy (the `marketing-data-access` skill (`../marketing-data-access/SKILL.md`); verified endpoints only, as listed in `../run-organic-social/references/voice-card.md`). Use the author's own posts only. For X: `/v1/twitter/profile`, then `/v1/twitter/user-tweets` (popular posts, not the newest: check `created_at`; the numbers are in `legacy`). This runs under the `spend-gate` skill (`../spend-gate/SKILL.md`) branch B: **one** yes to a ceiling, asked in the draft-report message (SKILL.md step 2), with the probe run inside it and every charge logged. Without the yes: the public profile in the host browser, or 5–10 pasted posts.
• **State the window you actually got** (e.g. "7 IG posts, Oct 5–12"). The server returns recent posts only, and some captions come back cut off mid-word: flag those.
• Rank by engagement relative to the account's own median, not absolute numbers. For the top and bottom posts (5 each with 15+ posts, 3 each below that), note the likely why: hook, format, topic, person featured, length, time.
• Note efficacy or other claims in past captions that are not signed off, so drafts don't copy them.
• **Cadence actually kept:** posts per week over the window you have (up to ~8 weeks). Say how long the window is.
• **Best posting slots:** day and hour (in the account's time zone; ask it if unknown, since the server gives UTC) of the top performers. With fewer than ~10 posts, use the account's **own** usual posting times as the starting guess (label it so), not generic charts.
• **Competitor and category references:** `gooseworks:social_inspiration_search`, then `brand_read organic.competitor_top_posts`. These are for formats and hooks only; never copy them. Skip any that are clearly outside the brand's category (a mis-resolved competitor).

3. Profile hygiene (text the human can paste)

• **Bio and pinned posts:** no tool returns these today, so read the public profile in the host browser; if it won't open, ask in the draft-report message. Then: does the bio say who it's for and why to follow, in the voice? If not, draft one rewrite within the platform limit (IG 150, TikTok 80, X 160, LinkedIn headline 220).
• **Link in bio / pinned posts:** do they point at the current priority? Suggest the swap.

Output

Account audit — <brand> · <date>
| Account | Platform | Job | Cadence kept (8 wks) | Median engagement | Best slots | Voice card? |
Top 5 / bottom 5 per account, with the why
What to make more of / stop: …
Bio + pinned suggestions: …
Unknowns asked: …

Write it to `social/audit/<YYYY-MM-DD>.md`. Write the account roster (jobs, handles, time zone, posting tool, free windows) to `social/accounts.md`. Both use `gooseworks:file_write` in the brand coworker scope.