/event-prospecting-pipeline

type: playbook
name: event-prospecting-pipeline
description: Find attendees at conferences/events, research their companies, qualify against ICP, and launch outreach

Event Prospecting Pipeline

End-to-end workflow: find event attendees → research → qualify against ICP → deduplicate → outreach.

When to Use

• "Find leads from [event name/URL]"
• "Who's speaking at [conference]? Get me their contact info"
• "Find AI events in SF and get me decision-maker contacts"
• "Find leads from upcoming conferences and launch outreach"

> **For Luma-only qualified lead gen** with built-in Google Sheets + Slack alerting, use [[skills/composites/get-qualified-leads-from-luma/SKILL.md]] instead. This playbook is the full pipeline including outreach.

Steps

1. Find Attendees / Speakers

**Skills:** luma-event-attendees OR conference-speaker-scraper

• If user provides a Luma event URL or topic → use `luma-event-attendees`
• If user provides a conference website → use `conference-speaker-scraper`
• If user provides a topic/location → use `luma-event-attendees` Apify search mode to find events first

**Output:** Person list with names, bios, LinkedIn/Twitter URLs, companies.

2. Research & Enrich

**Capability:** Web search

For each person/company:

• Company funding stage, size, product
• Person's current role and seniority
• Recent news or activity

Skip if user just wants a raw attendee list.

3. Qualify Against ICP

**Skill:** lead-qualification

Filter the enriched list against the client's ICP criteria. Score each lead.

4. Find Decision-Maker Contacts

**Skill:** company-contact-finder

For qualified companies, find the specific decision-makers with email addresses.

5. Deduplicate

**Skill:** contact-cache

Check all leads against the contact cache to prevent duplicate outreach across strategies.

6. Output Results

**Capability:** Google Sheets or CSV export

Export qualified, deduplicated leads with columns: Name, Title, Company, LinkedIn URL, Email, Signal, Score.

7. Launch Outreach (optional)

**Skill:** cold-email-outreach

If approved, set up personalized outreach via your chosen outreach tool or direct email via AgentMail API (agentmail.dev).

Human Checkpoints

• **After Step 3**: Review qualified lead list before finding contacts
• **After Step 6**: Review final list and email copy before launching outreach