/champion-move-outreach

name: champion-move-outreach
version: 1.0.0
description: >
  End-to-end champion/buyer/user job change signal composite. Takes a set of
  known people (past buyers, champions, power users), detects when they move
  to a new company, researches the new company for ICP fit, and drafts
  personalized outreach leveraging the existing relationship. Tool-agnostic —
  works with any people source, detection method, and outreach platform.
tags: [outreach]

graph:
  provides:
    - movers-with-icp-fit           # People who moved to ICP-fit companies
    - new-company-research          # Research on the new companies
    - personalized-email-sequences  # Outreach drafts leveraging existing relationship
  requires:
    - people-list                   # Known buyers, champions, users to track
    - your-company-context          # What you sell, ICP definition
  connects_to:
    - skill: cold-email-outreach
      when: "User wants to launch the campaign via their outreach tool"
      passes: movers-with-icp-fit, personalized-email-sequences
    - skill: linkedin-outreach
      when: "User wants LinkedIn outreach instead of or alongside email"
      passes: movers-with-icp-fit
  capabilities: [web-search, contact-finding, email-drafting]

Champion Move Outreach

Tracks known buyers, champions, and power users for job changes. When someone who already knows your product moves to a new company, that's the highest-conversion outbound signal in B2B — they already trust you, they're in a new role trying to make an impact, and they have firsthand experience with what your product delivers.

**Why this is the #1 signal:** Every other signal (funding, hiring, leadership change) targets strangers. This targets people who already know, like, and trust your product. Conversion rates on champion-move outreach are 3-5x higher than cold outreach because:

• They don't need to be educated on what you do
• They have a positive experience to anchor on
• They want quick wins at the new company (bringing in a tool they trust IS a quick win)
• They can internally champion the deal because they have firsthand results to cite

When to Auto-Load

Load this composite when:

• User says "track my champions", "check for job changes", "who moved from our customer accounts", "champion tracking"
• User has a list of past buyers/users and wants to know if anyone changed jobs
• An upstream workflow (TAM Pulse) triggers a champion change check

---

Step 0: Configuration (One-Time Setup)

On first run for a client/user, collect and store these preferences. Skip on subsequent runs.

People to Track

| Question | Purpose | Stored As | |----------|---------|-----------| | Where does your list of people to track come from? | Defines the input source | `people_source` | | What categories of people are you tracking? | Determines outreach tone per person | `tracked_categories` |

**People source options:**

• CRM export (Salesforce, HubSpot) — pull closed-won contacts, active users, power users
• CSV file — manually curated list
• Supabase `people` table — filter by `lead_status = 'customer'` or similar
• Manual list — names + LinkedIn URLs

**Tracked categories:**

| Category | Who They Are | Why They Matter | Stored As | |----------|-------------|-----------------|-----------| | **Past buyers** | Signed the contract at their previous company | Can sign again. Know the ROI. Can articulate value to new leadership. | `past_buyers` | | **Past champions** | Advocated for your product internally, drove adoption | Will champion again. Often have stronger conviction than the original buyer. | `past_champions` | | **Power users** | Used your product daily, know it deeply | Can demonstrate value hands-on. Often become the internal expert at the new company. | `power_users` | | **Lost deal contacts** | Evaluated your product but chose a competitor or no decision | Weaker signal but still valid — they know you exist. New company = fresh start. | `lost_deal_contacts` |

ICP Definition (for qualifying the new company)

| Question | Purpose | Stored As | |----------|---------|-----------| | What industries do you sell to? | Filter out non-ICP companies | `target_industries` | | What company sizes? (employee count ranges) | Filter out too-small or too-large | `target_company_size` | | What geographies? | Filter if relevant | `target_geographies` | | Any disqualifiers? (e.g., government, non-profit, specific verticals) | Hard no's | `disqualifiers` | | What's the minimum viable deal? | Don't chase companies too small to pay | `minimum_deal_size` |

Signal Detection Config

| Question | Options | Stored As | |----------|---------|-----------| | How should we detect job changes? | LinkedIn profile monitoring / Apollo job change data / Web search / Manual check | `detection_tool` | | How often should we check? | Weekly / Biweekly / Monthly | `check_frequency` |

Outreach Config

| Question | Options | Stored As | |----------|---------|-----------| | Where do you want outreach sent? | Smartlead / Instantly / Outreach.io / CSV export | `outreach_tool` | | Email or multi-channel? | Email only / Email + LinkedIn | `outreach_channels` |

Your Company Context

| Question | Purpose | Stored As | |----------|---------|-----------| | What does your company do? (1-2 sentences) | New company research context | `company_description` | | What results did customers typically see? | Proof points for outreach | `customer_results` | | Any specific results from the tracked person's previous company? | Strongest possible proof | `specific_results` |

**Store config in:** `clients/<client-name>/config/signal-outreach.json` or equivalent.

---

Step 1: Detect Job Changes

**Purpose:** For each person in the tracking list, determine if they've moved to a new company.

Input Contract

tracked_people: [
  {
    full_name: string             # Required
    linkedin_url: string          # Strongly recommended (most reliable for matching)