/ima-sdk-basics

name: ima-sdk-basics
description: >-
  Use this skill for Interactive Media Ads (IMA) SDK client-side ad insertion
  when you are requesting video ads client-side into websites, apps, TVs or
  other platforms with VAST or VMAP.
  Do not use for Dynamic Ad Insertion (DAI), SSAI, or SGAI (use the
  `ima-sdk-dai-basics` skill instead).
license: Apache-2.0
metadata:
  author: Google LLC
  version: "1.0.0"
  category: GoogleAds

IMA SDK basics

The Google IMA SDK (Interactive Media Ads) lets you load in-stream video and audio ads into websites, apps, TVs and other digital platforms. Use an IMA SDK to request ads from any VAST-compliant ad server and manage ad playback.

Prerequisites

Before integrating the IMA SDK, you **must** read the platform-specific guide below to support all platforms that your app can support:

• **Web/HTML5/ReactJs/NodeJs/Angular:** Read all these guides

[ima-sdk-web-guide.md](references/ima-sdk-web-guide.md), [ima-sdk-web-iframe-mode.md](references/ima-sdk-web-iframe-mode.md), [ima-sdk-web-mobile-safari.md](references/ima-sdk-web-mobile-safari.md)

• **Android/AndroidTV/ReactNative:** Read [ima-sdk-android-guide.md](references/ima-sdk-android-guide.md)
• **iOS/tvOS/ReactNative:** Read all these guides

[ima-sdk-ios-guide.md](references/ima-sdk-ios-guide.md), [ima-sdk-tvos-guide.md](references/ima-sdk-tvos-guide.md)

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Quick start (general workflow)

1. Import the SDK: Prerequisites, dependencies. 2. Initialization: Early setup, Warmup, Settings Configuration, and Ad UI Setup. 3. Ad Request: Creating and triggering the request, User gesture compliance. 4. Ad Load Success/Failure: Handling the load event to get the AdsManager, or handling early fatal errors. 5. Ad Playback Events: Listening to playback events via AdsManager to coordinate content play/pause, and handling non-fatal LOG events and fatal active playback errors. 6. Cleanup: Properly destroying the AdsManager to release resources and prevent memory leaks.

For detailed, platform-specific implementation details, always refer to the guides in the Prerequisites section.