Plugin
human-compiler
Compile humans into AI agents — a Claude Code plugin that conducts deep behavioral interviews and generates installable agent plugins
1 skill1 agent155
@gerstepMarketing
Plugin
positioning
A 15-minute session with your AI agent that produces a real positioning statement — and the artifacts a startup needs to hold the position.
Plugin Signal55/100Fair
maintained70
capable14
documented100
adopted43
Install on Claude Code
> /plugin marketplace add Gerstep/positioning-plugin> /plugin install positioning@positioning-plugins
Stats
109
Stars
11
Forks
Maintained
Maintenance
MIT
License
2mo ago
Last commit
7mo ago
Created
11h ago
Added
What's inside
README
Positioning
A 15-minute session with your AI agent that produces a real positioning statement — and the artifacts a startup needs to hold the position.
Position or be positioned. If you don't pick a category, you will be assigned one. And since the market's default setting today is disbelief, claims don't compete anymore — proof does. This skill forces the choices most teams avoid, then turns every claim into something provable today or a dated bet.
How it runs
Step 1 — each founder does it alone (15 minutes)
Open your AI tool in your project and type /positioning. It asks who you are
and what the company does — and while you keep answering, it quietly
researches your competitors in the background.
Then it walks you through about ten questions, one at a time. Every question is a forced choice, answered from the gut in 30 seconds. No "all of the above" — having to pick is the whole point:
- Can your buyer name an obvious go-to product in your space? This decides whether you compete with a leader, change what "good" means, or create a new category.
- Who exactly are you selling to — and who are you deliberately not selling to? Including: which deal are you chasing right now that you just said you shouldn't be?
- What is it, why does it matter (it keeps asking "so what?" until you hit the real answer), why you, why now?
- Then it shows what it found about competitors: what they all say (so you can't say it) and what none of them say (your opening).
- You write your one-sentence positioning statement, under 30 words.
- You pick the word or phrase you want the market to repeat about you.
- You pick how the brand should feel — one of twelve personalities, two quick questions.
- You name three things you'll ship in the next 90 days that prove your claims, with dates.
At the end it fact-checks your statement like a suspicious customer would. Anything it can't verify is rewritten as "By [date] we will…" instead of "We are…". Your answers are saved to a file. Done.
Step 2 — the founders' answers collide
Once each co-founder has done their own 15 minutes (without peeking at each
other's answers), any one of you types /positioning again. It reads
everyone's files and shows:
- where you agree — that's your real positioning;
- where you contradict each other — those are decisions nobody has actually made yet;
- anything one person said that's clearly right.
For each disagreement it makes you pick a side — or explicitly write "we'll decide together by [date]". No blending two answers into mush. Every founder's original draft is shown next to the final statement.
Solo founder? You get the final pack right after Step 1 — no Step 2 needed.
What you get
A positioning/ folder in your project with one main document:
- Positioning statement under 30 words
- Message architecture — target market, category, position, value prop, three key messages, elevator story: the script everyone stays on
- Mind virus — the phrase the market should repeat without you in the room
- Category decision — compete, reframe, or create, with what you give up
- Compass — the axis the leader owns vs. the axis you introduce
- Ignore list — who you serve, who you deliberately don't
- Worldview — what changed in the world and the question you exist to answer, timestamped
- Archetype — one of twelve, so the brand feels like one thing
- 90-day window of proof — three dated proofs, sequenced to compound
Install
Claude Code / Claude Cowork
/plugin marketplace add Gerstep/positioning-plugin
/plugin install positioning@positioning-plugins
Then run /positioning.
Codex
Settings → Plugins → Add plugin marketplace → paste
Gerstep/positioning-plugin as the source (leave Git ref on main) → Add
marketplace → install positioning.
Then invoke $positioning (or browse /skills).
Anything that speaks Agent Skills — the skill is
spec-compliant; point your agent at skills/positioning/.
Example output
We are the only incident-response platform that finds root cause before customers notice, unlike dashboard-first monitoring tools, which only show symptoms.
Quality rules
- No sentence over 20 words; statement under 30
- No unverifiable adjectives — "innovative", "cutting-edge", "world-class" don't survive
- Every claim is true today or explicitly a bet with a proof date
- No "all of the above" — the pain of choosing is the exercise
Credits
Built by Stepan Gershuni · cyber.fund. MIT license.
File tree
More plugins by @gerstep.
View @gerstep’s profile@gerstepFAQ
positioning is a Claude Code plugin with 1 hand-picked skill, indexed on Flowy in the Marketing category. Install it with the command on its page. It includes positioning. Its skills do not fire on their own yet. Request auto-invocation to have Flowy route them as you prompt. Free and open source.
- What is positioning?
- A 15-minute session with your AI agent that produces a real positioning statement — and the artifacts a startup needs to hold the position. Position or be positioned. If you don't pick a category, you will be assigned one.
- How do I install positioning?
- Run these in Claude Code: /plugin marketplace add Gerstep/positioning-plugin then /plugin install positioning@positioning-plugins. Then prompt normally.
- Does positioning auto-invoke its skills?
- Not yet. It is indexed on Flowy as a plain plugin. Request auto-invocation on its page and Flowy will route its skills for you as you prompt.
- Is positioning free?
- Yes. Flowy is free and open source, with nothing gated. You can read every skill in full before you install.
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