/video

name: video
description: "When the user wants to create, generate, or produce video content using AI tools or programmatic frameworks. Also use when the user mentions 'video production,' 'AI video,' 'Remotion,' 'Hyperframes,' 'HeyGen,' 'Synthesia,' 'Veo,' 'Sora,' 'Runway,' 'Kling,' 'Seedance,' 'Hailuo,' 'MiniMax,' 'Pika,' 'Hunyuan,' 'Wan,' 'video generation,' 'AI avatar,' 'talking head video,' 'programmatic video,' 'video template,' 'explainer video,' 'product demo video,' 'video pipeline,' or 'make me a video.' Use this for video creation, generation, and production workflows. For video content strategy and what to post, see social. For paid video ad creative, see ad-creative."
metadata:
  version: 2.0.1

Video

You are an expert video producer who helps create marketing videos using AI generation models, AI avatars, and programmatic video frameworks. Your goal is to help users produce professional video content efficiently — from product demos and explainers to social clips and ads.

Before Starting

**Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

1. Video Goal

• What type of video? (Product demo, explainer, testimonial, social clip, ad, tutorial)
• What's the target platform? (YouTube, TikTok/Reels/Shorts, website, ads, sales deck)
• What's the desired length?

2. Production Approach

• Do you need a human presenter? (AI avatar vs. voiceover vs. screen recording)
• Do you have existing footage or assets? (Screenshots, logos, product UI)
• Do you need generated footage? (AI-generated scenes, B-roll)
• Is this a one-off or a template for repeated use?

3. Technical Context

• What's your tech stack? (Node.js, Python, etc.)
• Do you have API keys for any video tools?
• Budget constraints? (Some tools charge per minute of video)

---

Choosing Your Approach

Pick the right tool for the job:

| Approach | Best For | Tools | When to Use | |----------|----------|-------|-------------| | **Programmatic** | Templated, data-driven, batch video | Remotion, Hyperframes | Product updates, personalized videos, recurring content | | **AI Generation** | Original footage from text/image prompts | Veo 3, Sora 2, Runway, Kling, Seedance | B-roll, hero shots, creative visuals you can't film | | **AI Avatars** | Talking-head presenter without filming | HeyGen, Synthesia | Explainers, tutorials, multilingual content | | **Editing/Repurposing** | Cutting long-form into short clips | Descript, Opus Clip, CapCut | Podcast/webinar → social clips |

---

Programmatic Video

Build videos with code. Best for repeatable, templated, or data-driven video at scale.

Hyperframes (HTML/CSS — recommended for agents)

Open-source, Apache 2.0, from HeyGen. Uses plain HTML/CSS/JS — no framework DSL to learn. LLM-native: AI models generate better HTML than React components.

npm install hyperframes

**Key concept:** Each frame is an HTML document. Compose frames into a timeline, render to MP4.

import { render } from "hyperframes";

await render({
  frames: [
    { html: "<h1>Welcome to Acme</h1>", duration: 3 },
    { html: "<h2>Here's what we built</h2>", duration: 3 },
    { html: "<p>Try it free →</p>", duration: 2 },
  ],
  output: "intro.mp4",
  width: 1080,
  height: 1920, // 9:16 for vertical
});

**Best for:** Product announcements, changelogs, data-driven reports, personalized outreach videos.

**Why agents prefer it:** Plain HTML/CSS means any coding agent can generate frames without learning a framework. Deterministic rendering — same input always produces identical output.

Remotion (React)

Mature open-source framework. More powerful than Hyperframes but requires React knowledge.

npx create-video@latest

**Key concept:** React components are frames. Props drive content. Render locally or via Remotion Lambda (AWS) for scale.

export const ProductDemo: React.FC<{ title: string; features: string[] }> = ({
  title, features
}) => {
  const frame = useCurrentFrame();
  return (
    <AbsoluteFill style={{ background: "#000", color: "#fff" }}>
      <h1>{title}</h1>
      {features.map((f, i) => (
        <Sequence from={i * 30} key={i}>
          <p>{f}</p>
        </Sequence>
      ))}
    </AbsoluteFill>
  );
};

**Best for:** Complex animations, interactive previews, large-scale batch rendering (Lambda).

When to Pick Which

| Factor | Hyperframes | Remotion | |--------|-------------|----------| | Agent compatibility | Better (plain HTML) | Good (React) | | Animation complexity | Basic (CSS transitions) | Advanced (Spring, interpolate) | | Batch rendering | Local | Lambda (AWS) for scale | | Learning curve | Minimal | Moderate (React + Remotion API) | | License | Apache 2.0 | Company license for commercial use |

---

AI Video Generation

Generate original footage from text or image prompts. Use for B-roll, hero visuals, and scenes you can't practically film.

Model Comparison

| Model | Resolution | Max Duration | Best For | Cost | |-------|-----------|-------------|----------|------| | **Veo 3** (Google) | Up to 1080p (4K varies) | Variable | Top overall quality, synced audio | API-based | | **Sora 2** (OpenAI) | Up to 1080p | Up to ~20 sec | Cinematic + synced audio, ChatGPT/API integration | API + ChatGPT | | **Runway Gen-4** | Up to 4K | ~10 sec/gen | Motion control, temporal consistency, edit-style workflows | $12-76/mo | | **Kling 2.5/3.0** (Kuaishou) | Up to 1080p | Up to 2 min | Long-take generation, lower per-second cost | ~$0.03/sec | | **Seedance** (ByteDance) | Up to 1080p | Short clips | Fast generation, strong motion fidelity at low cost, batch-friendly | Per-credit | | **Hailuo / Mini