/tiktok-research

name: tiktok-research
description: |
  Research high-performing TikTok videos from tracked accounts using Apify's TikTok Scraper.
  Identifies outlier content, analyzes top 5 videos with AI, and generates reports with actionable hook formulas.

  Use when asked to:
  - Find trending TikTok content in a niche
  - Research what's performing on TikTok
  - Identify high-performing video patterns
  - Analyze competitors' TikTok content
  - Generate content ideas from TikTok trends
  - Run TikTok research
  - Find viral TikToks
  - Analyze hooks and content structure

  Triggers: "tiktok research", "tt research", "find trending tiktoks", "analyze tiktok accounts",
  "what's working on tiktok", "content research tiktok", "tiktok analysis", "tiktok trends"

TikTok Research

Research high-performing TikTok videos, identify outliers, and analyze top video content for hooks and structure.

Prerequisites

• `APIFY_TOKEN` environment variable or in `.env`
• `GEMINI_API_KEY` environment variable or in `.env`
• `apify-client` and `google-genai` Python packages
• Accounts configured in `.claude/context/tiktok-accounts.md`

Verify setup:

python3 -c "
import os
try:
    from dotenv import load_dotenv
    load_dotenv()
except ImportError:
    pass
from apify_client import ApifyClient
from google import genai
assert os.environ.get('APIFY_TOKEN'), 'APIFY_TOKEN not set'
assert os.environ.get('GEMINI_API_KEY'), 'GEMINI_API_KEY not set'
" && echo "Prerequisites OK"

Workflow

1. Create Run Folder

RUN_FOLDER="tiktok-research/$(date +%Y-%m-%d_%H%M%S)" && mkdir -p "$RUN_FOLDER" && echo "$RUN_FOLDER"

2. Fetch Content

python3 .claude/skills/tiktok-research/scripts/fetch_tiktok.py \
  --days 30 \
  --limit 50 \
  --sorting latest \
  --output {RUN_FOLDER}/raw.json

Parameters:

• `--days`: Days back to search (default: 30)
• `--limit`: Max videos per account (default: 50)
• `--sorting`: "latest", "popular", or "oldest" (default: latest)
• `--usernames`: Override accounts file with specific usernames

3. Identify Outliers

python3 .claude/skills/tiktok-research/scripts/analyze_posts.py \
  --input {RUN_FOLDER}/raw.json \
  --output {RUN_FOLDER}/outliers.json \
  --threshold 2.0

Output JSON contains:

• `total_videos`: Number of videos analyzed
• `outlier_count`: Number of outliers found
• `topics`: Top hashtags, sounds, and keywords
• `accounts`: List of accounts analyzed
• `outliers`: Array of outlier videos with engagement metrics

4. Analyze Top Videos with AI

python3 .claude/skills/video-content-analyzer/scripts/analyze_videos.py \
  --input {RUN_FOLDER}/outliers.json \
  --output {RUN_FOLDER}/video-analysis.json \
  --platform tiktok \
  --max-videos 5

Extracts from each video:

• Hook technique and replicable formula
• Content structure and sections
• Retention techniques
• CTA strategy

See the `video-content-analyzer` skill for full output schema and hook/format types.

5. Generate Report

Read `{RUN_FOLDER}/outliers.json` and `{RUN_FOLDER}/video-analysis.json`, then generate `{RUN_FOLDER}/report.md`.

**Report Structure:**

# TikTok Research Report

Generated: {date}

## Top Performing Hooks

Ranked by engagement. Use these formulas for your content.

### Hook 1: {technique} - @{username}
- **Opening**: "{opening_line}"
- **Why it works**: {attention_grab}
- **Replicable Formula**: {replicable_formula}
- **Engagement**: {diggCount} likes, {commentCount} comments, {playCount} views
- [Watch Video]({webVideoUrl})

[Repeat for each analyzed video]

## Content Structure Patterns

| Video | Format | Pacing | Key Retention Techniques |
|-------|--------|--------|--------------------------|
| @username | {format} | {pacing} | {techniques} |

## CTA Strategies

| Video | CTA Type | CTA Text | Placement |
|-------|----------|----------|-----------|
| @username | {type} | "{cta_text}" | {placement} |

## All Outliers

| Rank | Username | Likes | Comments | Shares | Views | Engagement Rate |
|------|----------|-------|----------|--------|-------|-----------------|
[List all outliers with metrics and links]

## Trending Topics

### Top Hashtags
[From outliers.json topics.hashtags]

### Top Sounds
[From outliers.json topics.sounds]

### Top Keywords
[From outliers.json topics.keywords]

## Actionable Takeaways

[Synthesize patterns into 4-6 specific recommendations]

## Accounts Analyzed
[List accounts]

Focus on actionable insights. The "Top Performing Hooks" section with replicable formulas should be prominent.

Quick Reference

Full pipeline:

RUN_FOLDER="tiktok-research/$(date +%Y-%m-%d_%H%M%S)" && mkdir -p "$RUN_FOLDER" && \
python3 .claude/skills/tiktok-research/scripts/fetch_tiktok.py -o "$RUN_FOLDER/raw.json" && \
python3 .claude/skills/tiktok-research/scripts/analyze_posts.py -i "$RUN_FOLDER/raw.json" -o "$RUN_FOLDER/outliers.json" && \
python3 .claude/skills/video-content-analyzer/scripts/analyze_videos.py -i "$RUN_FOLDER/outliers.json" -o "$RUN_FOLDER/video-analysis.json" -p tiktok

Then read both JSON files and generate the report.

Engagement Metrics

**Engagement Score**: `likes + (3 x comments) + (2 x shares) + (2 x saves) + (0.05 x views)`

**Outlier Detection**: Videos with engagement rate > mean + (threshold x std_dev)

**Engagement Rate**: (score / followers) x 100

TikTok-Specific Fields

• `diggCount`: Likes/hearts
• `shareCount`: Shares
• `playCount`: Video views
• `commentCount`: Comments
• `collectCount`: Saves/bookmarks
• `authorFollowers`: Creator's follower count
• `musicName`: Sound used in video
• `musicOriginal`: Whether sound is original