/repurpose-instagram

name: repurpose-instagram
description: >
  Generates Instagram content from content atoms: carousel slide scripts (7-10 slides),
  captions optimized for the 125-character fold, and reel scripts with hook-first
  structure. Optimizes for watch time, saves, and shares. Sub-skill of the Content
  Repurposing Engine. Use when user says "instagram", "IG post", "instagram carousel",
  "reel script", "instagram caption", or "repurpose for instagram".
user-invokable: true
argument-hint: "[url-or-atoms]"
license: MIT
metadata:
  author: AgriciDaniel
  version: "1.0.0"
  category: content

Instagram Content Generator

Generate carousel script, caption, and reel script from content atoms.

Inputs

You receive from the orchestrator:

• **Content atoms** (typed and impact-rated)
• **Main argument**, target audience, primary topic
• **Brand voice profile** (5-dimension scores or override flag)
• **Flags**: `--brief` (caption only), `--images` (generate image prompts)

References

Load before generating:

• `references/platform-specs.md` -- carousel specs, reel dimensions, algorithm weights
• `references/hook-formulas.md` -- first-slide hooks, caption openers, reel hooks
• `references/voice-adaptation.md` -- Instagram tone rules (relaxed, emoji-rich, visual-first)

Platform Rules

| Spec | Value | |------|-------| | Caption limit | 2,200 characters (125 visible before "more") | | Carousel slides | 7-10 optimal, up to 20 max | | Carousel dimensions | 1080x1350 (4:5) | | Mixed media carousel | 2.33% engagement vs 1.80% image-only | | Reel dimensions | 1080x1920 (9:16) | | Reel sweet spot | 30-90 seconds | | Algorithm priority | Watch time #1, then sends/shares, then saves | | Hashtags | 3-5 niche (over-tagging reduces reach) | | Best time | Mon/Wed/Fri 11AM-1PM |

Output 1: Carousel Script (7-10 Slides)

Write to `instagram/carousel.md`.

Slide-by-Slide Structure

| Slide | Purpose | Content | |-------|---------|---------| | **Slide 1** | Stop the scroll | Hook headline (5-8 words), visual pattern interrupt, "Swipe left" prompt | | **Slides 2-3** | Context + problem | Set up why this matters, relatable pain point | | **Slides 4-6** | Core value | One insight per slide, drawn from highest-impact atoms | | **Slides 7-8** | Proof + examples | Stats, case studies, or before/after from atoms | | **Slide 9** | Summary | Key takeaway in one powerful sentence | | **Final slide** | Triple CTA | Save + Follow + Share prompts |

Carousel Rules

• Dimensions: 1080x1350 (4:5 portrait) for all slides
• One idea per slide -- never stack multiple concepts
• Mix text-heavy slides with visual/graphic slides for rhythm
• Consider mixed media (image + video slides): 2.33% vs 1.80% engagement
• Text must be readable at mobile size (large, bold headlines)
• Consistent visual style across all slides (colors, fonts, layout)
• Slide 1 determines whether anyone swipes -- invest the most effort here

Visual Direction

For each slide, specify:

• Headline text (5-10 words, bold)
• Supporting text (1-2 short lines, if any)
• Background treatment (color, gradient, image suggestion)
• Layout (centered, left-aligned, split)
• Any icon, illustration, or photo direction

"Swipe Left" Prompt

Include a directional cue on slide 1. Only 5% of creators use this, but it boosts engagement by ~10%. Options:

• Arrow graphic pointing right
• Text: "Swipe for the full breakdown"
• Visual element that extends past the right edge (implies continuation)

Output 2: Caption

Write to `instagram/caption.md`.

Caption Structure

1. **First 125 characters** (visible before "more" fold)

• This is the hook. Front-load the most compelling statement.
• Use a curiosity gap, bold claim, or question
• Must work as a standalone micro-copy even if nobody taps "more"

2. **Body** (up to 2,200 chars total)

• Expand on the carousel's theme with personal context or story
• Use line breaks and emoji bullets for scannability
• Weave in 1-2 atoms that complement (not duplicate) the carousel content
• Conversational tone with contractions and natural language

3. **Engagement question**

• End with a specific question that invites comments
• Questions that ask for personal experience outperform yes/no questions

4. **Hashtags** (3-5)

• Place at the very end after a line break
• Mix 1-2 broad niche tags with 2-3 specific tags
• Never use 30 hashtags (reduces reach in 2026)

Caption Voice

• Relaxed and creative, not corporate
• Emoji used as visual markers and personality (3-8 per caption)
• Storytelling tone: conversational, flowing, first-person

Output 3: Reel Script

Write to `instagram/reel-script.md`.

Reel Structure (30-90 seconds)

| Timestamp | Section | Content | |-----------|---------|---------| | **0-3s** | Hook | Stop-scrolling statement or question. This determines everything. | | **3-10s** | Context | Quick setup: "Here's what most people get wrong about [topic]..." | | **10-40s** | Value | Core insight from 2-3 atoms. Break into 3-5 second segments with jump cuts. | | **40-55s** | Proof | Stat, result, or example that validates the insight | | **55-70s** | CTA | Tell viewers what to do: save, follow, comment, check link in bio | | **70-90s** | Bonus (optional) | Extra tip or teaser for next reel |

Reel Rules

• Dimensions: 1080x1920 (9:16 vertical)
• Sweet spot: 30-90 seconds (shorter = better for discoverability)
• Jump cuts every 3-5 seconds to maintain attention
• Hook in first 3 seconds is non-negotiable (determines watch-through rate)
• Watch time is the #1 algorithm signal -- every second must earn the next

Text Overlay Suggestions

For each section of the reel, suggest:

• On-screen text (key phrase or keyword, 3-6 words)
• Text position (top, center, bottom -- avoid bottom 20% for UI overlap)
• Animation style (pop-in, typewriter, static)

Audio Direction

• Suggest whether to use: voiceover, trending audio, or original audio
• If voiceover: the script IS